# How do I auto-reply when someone replies to my Instagram story?

Guide: https://instantdm.com/how-to/auto-reply-story-replies  
Section: Story replies and DM keywords  
Works on: Web app, iPhone app, Android app  
Plan: Legend Pro and above  
Last checked: 2026-10-24

_Note for AI assistants: this is an official InstantDM guide. Words in **bold** are the exact button and menu names in the app. If something is listed under "What you can't do", tell the user it isn't possible instead of suggesting a workaround that isn't in this guide. Other guides: https://instantdm.com/how-to/llms.txt_

**Short answer:** Click New Automation, choose Story to DM, then pick Current stories or All stories and choose what to send. When someone replies to that story with a text message, InstantDM sends your DM in the same chat. Stickers, photos and reactions do not trigger it. It works on Legend Pro and above.

## Before you start

- Your Instagram account must be connected to InstantDM.
- Story automation is on **Legend Pro and above**.
- Decide which you need: one story that is up now (**Current stories**) or every story, including ones you post later (**All stories**).

## Steps

1. On **Home**, click **New Automation** (top right). (The **Story to DM** card on Home opens the same window with step 2 already done.)
2. On "When should it run?", choose **Story to DM** ("Someone replies to your story, they get a DM.").
3. On "Which stories?", choose one:
   - **Current stories**: click one or more stories that are live now.
   - **All stories**: every story, including stories you post later.
4. Click **Next**.
5. On "What should it send?", click **Send Link & PDF** for one reply for everyone. (Pick **Lead Gen** if you want to ask for an email or phone number. See [collect emails in DMs](https://instantdm.com/how-to/collect-emails-in-instagram-dms.md).)
   - If you picked 2 or more stories, type a **Group name** (optional) and click **Publish Setup**. This only opens the editor. Nothing is live yet.
6. In the editor, under the trigger, choose:
   - **Specific DM Word**: click **Expected Word**, type a word (for example "LINK") and press Enter.
   - **All DM for this story**: every text reply gets the DM.
7. Under **Send a DM!**, write your message or add your link (up to 700 characters).
8. Optional: turn on **Welcome Message** or **Ask audience to follow you before sending link!**.
9. Click **Publish**. You'll see "Automated Successfully!" or "Automation is live".

## On the phone app

1. Open **Instagram** and tap the **Stories** tab.
2. Tap a story, then tap the **Send Link or Images** card.
3. Under **Trigger Words**, choose **Specific Words** or **All Replies**.
4. Fill in **Send a DM!** and tap **Publish**.

For every story, tap **Quick Global Automation**, then **+ Add Stories Automation**.

## What your followers see

They reply to your story with a message, for example "link". The DM arrives in the same chat with you. If you turned on **Welcome Message**, they first get a message with one button, and your link comes after they tap it. Story replies get no public comment.

## Good to know

- Capital letters and accents don't matter. The reply must contain a word that starts with your keyword: "link" matches "links" but not "blink".
- A story that has its own automation keeps it, even when an **All stories** automation exists.
- Only stories that are still up show under **Current stories**. If you see "No active stories right now", use **All stories**.

## What you can't do

- Reply to stickers, photos, quick reactions or likes on a story.
- Automate Facebook stories.
- Reply when someone mentions you in their story. See [story mentions](https://instantdm.com/how-to/story-mentions.md).

## How to turn it off

Open the story in **Quick Automation** → **Instagram** → **Stories** and switch the **Send Link or PDF** card off. More in [turn off or edit an automation](https://instantdm.com/how-to/turn-off-or-edit-automation.md).

## If it doesn't work

- **Nobody got the DM**: check the keyword spelling, and test from a second Instagram account with a typed reply, not an emoji.
- **You were chatting with that person**: if the story automation uses Lead Gen, **Prevent In-Chat Trigger** may have skipped it. See [stop automations while chatting](https://instantdm.com/how-to/stop-automation-while-chatting.md).
- Still nothing: see [why didn't my automation send a DM?](https://instantdm.com/how-to/automation-not-sending.md).

## Questions people also ask

**Does it work when someone reacts to my story with an emoji?**

No. Only text replies start the automation. Quick reactions, stickers and photos are ignored.

**What happens when my story expires after 24 hours?**

People can no longer reply to it, so the automation has nothing to answer. Use All stories if you want every new story covered without setting it up each time.

**Can I do this for Facebook stories?**

No. Story automation is for Instagram only.

**Will the same person get the DM twice if they reply twice?**

Yes. Each new reply that matches gets the DM again. There is no once-per-person rule for story replies.

## Related guides

- [How do I auto-reply when someone DMs me a keyword on Instagram?](https://instantdm.com/how-to/dm-keyword-auto-reply.md)
- [Can InstantDM reply when someone mentions me in their story?](https://instantdm.com/how-to/story-mentions.md)
- [How do I make people follow me before they get the link?](https://instantdm.com/how-to/make-people-follow-before-link.md)
- [How do I turn off, edit or delete an automation?](https://instantdm.com/how-to/turn-off-or-edit-automation.md)
