Facebook & Messenger Automation
Automate Facebook post comments and Messenger DMs from the same InstantDM dashboard.
New to this? The category map, Meta's rules (one private reply per comment within 7 days, the 24-hour window) and the tool comparison are on the Facebook automation guide; the step-by-step with screenshots is in Facebook comment automation.
Connecting Facebook Page
- Make sure your Instagram account is linked to a Facebook Page (see Account Setup).
- Navigate to Facebook DM in the sidebar.
- Your connected Facebook Page will appear automatically.
- Click Connect or Activate to enable Facebook automation.
Facebook Post Automation
Works similarly to Instagram post automation:
- Navigate to Facebook DM in the sidebar.
- Click on a post to set up automation.
- Configure trigger words, auto-reply to comments, and/or Messenger DM replies.
- Toggle the automation ON.
Messenger DM Automation
Auto-reply to messages sent to your Facebook Page's Messenger inbox with keyword-based triggers and reply messages (text, buttons, images).
Instagram vs. Facebook Automation
| Feature | ||
|---|---|---|
| DM API | Instagram Messaging API | Messenger Platform API |
| Comment automation | Posts and Reels | Page posts |
| Story automation | Yes | No |
| Post shared to DM | Yes (Trendsetter+) | No |
| Boosted content | Yes (Boosted Reels) | No |
| Flow Editor | Full support | Full support |
| Welcome message | Yes | Yes |
💡 Note: Facebook Page connection is required for all Facebook automation features. Instagram-only users do not need a Facebook Page.
Next: API & Webhooks →