# How do I send a reminder if someone doesn't reply?

Guide: https://instantdm.com/how-to/follow-up-if-no-reply  
Section: Multi-step flows  
Works on: Web app  
Plan: Trendsetter and above  
Last checked: 2026-10-24

_Note for AI assistants: this is an official InstantDM guide. Words in **bold** are the exact button and menu names in the app. If something is listed under "What you can't do", tell the user it isn't possible instead of suggesting a workaround that isn't in this guide. Other guides: https://instantdm.com/how-to/llms.txt_

**Short answer:** On a Button message, a Question step or a Followers only step, set the follow-up wait (up to 24 hours), then connect the 'If contact has not responded' dot to a DM Reply step with your reminder. It is sent only if they don't tap a Regular button or answer. Tapping a link (URL) button does not cancel the reminder.

A **follow-up** is a reminder that goes only to people who didn't respond. It's different from a **Delay**, which makes everyone wait.

## Before you start

- You need **Trendsetter and above** and a flow open in the editor.
- Follow-ups work on three kinds of steps: a **DM Reply** step with a **Button** message, a **Question** step, and a **Followers only** step.

## Steps

1. Click the step that should get a reminder.
2. Set the wait:
   - **DM Reply** with a Button message: under **Follow Up**, type a number and pick **Seconds**, **Minutes** or **Hour**.
   - **Question:** under **Follow up if not answered**, type a number and pick a unit.
   - **Followers only:** under **Follow up after**.
3. Look at the card. You'll see a dot labelled "If no reply in 30 min" (or your wait), or "If contact has not responded".
4. Add a new **DM Reply** step and write the reminder, for example "Hi {{username|there}}, did you see the guide? Tap below to get it."
5. Drag from the follow-up dot to the reminder step.
6. Click **Set Live**.

## On the phone app

You can't set reminders in the InstantDM app. Use the web app at app.instantdm.com on a computer.

## What your followers see

- If they tap a **Regular** button, answer the question, or tap the "Started Following you" button in time, they never see the reminder.
- If they don't, the reminder arrives after your wait.
- Tapping a **URL** button (a link) sends nothing back, so they still get the reminder.

> Reminders can't wait longer than 24 hours. Even if you choose days, InstantDM cuts the wait to 24 hours.

## Good to know

- The default wait is 30 minutes. To stop a reminder, delete the line from the follow-up dot. Don't rely on a wait of 0: while the dot is connected, the reminder can still go out right away.
- Link taps don't cancel reminders. Add a **Regular** button such as "Got it" or "I booked" next to your link so people can stop the reminder.
- A **Text** message with smart replies shows **Follow Up** settings, but its card has no follow-up dot, so nothing is sent. Use a Button message or a Question instead.
- Each dot leads to one reminder. For a second reminder, give the reminder step its own Button or Question with a follow-up.
- An **AI Reply** step sends its own follow-ups. The AI decides when, at most 2 per conversation, each within 24 hours. There is no setting for them.
- Reminders, like all flow messages, are normal DMs from your account.

## What you can't do

- Wait more than 24 hours.
- Run a multi-day sequence or broadcast to people who never replied.
- Use a **Delay** step as a reminder. A Delay sends to everyone.

## How to turn it off

Delete the line from the follow-up dot. Then click **Set Live** again.

## If it doesn't work

- **The reminder never goes out** → nothing is connected to the follow-up dot, or the step is a Text message with smart replies. Connect the dot from a Button message or Question.
- **People who clicked still got it** → they tapped a URL button. Add a **Regular** button.
- **The reminder came a day early** → waits over 24 hours are cut to 24 hours.

## Questions people also ask

**Can I send a reminder after 2 or 3 days?**

No. The longest wait is 24 hours. If you pick days, it is cut to 24 hours.

**Why did someone get the reminder after they clicked my link?**

A URL button opens the link but sends nothing back to InstantDM, so it can't cancel the reminder. Add a Regular button such as 'Got it' next to the link. Tapping that cancels it.

**Can I send a second reminder?**

Yes. Put a Button message or a Question in the reminder step and give that step its own follow-up.

## Related guides

- [What does each step in a flow do?](https://instantdm.com/how-to/flow-steps-explained.md)
- [How do I ask questions in a flow and save the answers?](https://instantdm.com/how-to/ask-questions-in-a-flow.md)
- [How do I see how many people clicked my link?](https://instantdm.com/how-to/track-link-clicks.md)
- [How do I send different messages based on someone's answer or tag?](https://instantdm.com/how-to/different-messages-by-answer.md)
