How to Get Your Link on Instagram

Instagram has become more than just a place to share pretty photos or scroll through reels—it’s now a powerful platform for building your personal brand, promoting your business, and even driving sales. But here’s the big challenge many people face: unlike other platforms where you can drop links everywhere, Instagram is a little stricter. You can’t just paste a clickable link in your captions or comments. So, if you’ve ever wondered, “How do I get my link on Instagram so people can actually click it?” — this guide is for you.

Whether you’re a small business owner, a content creator, or someone simply trying to share their blog or YouTube channel, there are plenty of smart ways to get your link in front of your Instagram audience. Let’s break them down one by one.

The Classic Spot – Your Instagram Bio

The easiest and most popular way to get your link on Instagram is in your bio. Right below your profile description, Instagram gives you one dedicated clickable link space.

Here’s how you can add it:

Go to your Instagram profile.

Tap Edit Profile.

Under the Website field, paste your link.

Save it—and you’re done.

Now, anyone visiting your profile can see and click that link.

Pro Tip: Don’t waste that space on just one link if you have multiple things to promote. Use tools like Linktree, Beacons, or InstaBio to create a landing page that contains all your important links (your website, YouTube, shop, blog, etc.) in one place.

For example, if you’re an eCommerce business, you can include links to your product categories, return policy, and promotions all in one link hub.

Adding Links in Instagram Stories

Instagram stories are another great way to share links. Not too long ago, the swipe-up feature was only available for accounts with over 10k followers. But Instagram replaced it with something much better: the Link Sticker.

Here’s how to use it:

Create a story (photo, video, or graphic).

Tap the sticker icon at the top.

Choose the Link sticker.

Paste your link and customize the sticker text if you’d like.

Post the story.

Now your viewers can simply tap on that sticker to visit your link.

This feature is gold for creators and small businesses because you don’t need thousands of followers anymore to share links. Whether you’re promoting a new blog post, a sale, or even a free resource, stories let you get your link in front of people fast.

Highlighting Your Links for Long-Term Access

The thing about stories is—they disappear in 24 hours. But what if you want people to access your links anytime? That’s where Highlights come in.

You can save your story with the link sticker as a highlight on your profile. For example, you might create highlights like:

Shop

Blog

Freebies

Events

This way, whenever someone visits your profile, they’ll see your links saved in those highlights—making it easy for them to find what they’re looking for.

Direct Messages (DMs)

Instead of trying to drop your link all over the place, it’s often smarter to take it straight to your audience. On Instagram, one of the best ways to do that is by sending it through DMs.

"When someone comments 'interested' on your post, just send them a quick message with the link. This feels more personal and helps you connect with them on a deeper level. “If you’re working with other creators or brands, ask them to add your link to their Stories or bio while the collaboration is going on.” It’s a simple way to get in front of a new audience and boost your visibility.

Links in Instagram Ads

If you’re running Instagram ads, adding links is really simple. You can add buttons like Shop Now, Learn More, or Sign Up that take people straight to your site. “This works really well if you’re running a campaign to get sales or sign-ups. With ads, you can put your link directly in front of the people who are most likely to click it—right place, right time.”

Instagram Shopping Links

If you sell physical products, Instagram Shopping is another way to get your link out there. You can tag your products directly in your posts and stories, allowing users to click and shop without leaving the app.

Setting it up requires a little work—you’ll need to connect your catalog through Meta Business Manager—but once it’s done, it becomes a direct sales channel. Every time you post a product photo, your audience can tap on it and go straight to the product page.

Links in Captions and Comments (with a Catch)

Here’s the thing: Instagram doesn’t allow clickable links in captions or comments. If you paste a link there, people can see it, but they’d have to copy and paste it manually—something most won’t do.

Still, captions and comments can be useful for reminders. For example:

“Check out the full article—link in bio!”

Or,

“Want to grab this discount? DM me the word SALE and I’ll send you the link.”

Pairing this with an automation tool like InstantDM makes the process even smoother, since you can set up auto-replies that deliver links to anyone who interacts with your post.

Using QR Codes on Instagram

“A simple and clever way to share your link is by turning it into a QR code and posting it in your feed or Stories. People can just scan it with their phone and go straight to your website, product, or whatever you’re sharing.”

It’s not as common as bio or story links, but it’s a cool and creative way to get clicks especially if you style it to match your brand’s vibe.

Collaborations and Shoutouts

“When you collaborate with other creators or brands, don’t forget to ask them to share your link in their Stories or bio. It’s an easy way to get your work in front of new people and grow your reach.” For example, if you’re a coach, you could go live with another creator, and they can tell their audience to “check the link in @yourname’s bio.”

How to find a link in an Instagram profile?

When someone tells you to check the "link in bio" on Instagram, they're directing you to the one or two precious clickable spots on their profile page.

Here's exactly where to look: Go to the profile (by tapping their username). Right under their profile picture, bio text, and follower count, you will see the link(s). It's usually a bright blue or black clickable line of text.

Creators often use a special tool (like Linktree) that turns that single spot into a mini-page with multiple links, so you might click the one link and then see a whole menu of options for their blog, their product, or their latest video. If there's more than one, you'll see something like "and 1 other" which you can tap to see the full list. That little spot is gold because it's the only place on the main page where links are live!

Best Practices to Maximize Clicks

Getting your link on Instagram is one thing—but getting people to actually click it? The real challenge is getting people to actually click. Here are some tips to make sure your links get the attention they deserve. Make it clear where the link goes. Instead of just saying “Click here,” use text like “Read my full blog post here” or “Shop the new collection.” Create urgency. Phrases like “Limited time offer” or “Only available this week” encourage people to act quickly Keep your links short and clean. Instead of those long, messy URLs, use a tool like Bitly or a branded domain. It makes your link look so much better. Final Thoughts

Getting your link on Instagram isn’t as simple as dropping it into every post, but with the right strategies, it’s absolutely possible to drive traffic, sales, and engagement. Start with the basics—add your link to your bio, use story link stickers, and save them to highlights.