Automatic reply on Instagram: Mistakes to Avoid
Kasak Agarwal
2 Mis read
Discover how Riya fixed her failed Instagram auto-replies and grew sales by 30%. Learn the best Instagram automation tools, tips & mistakes to avoid.
Instagram Auto-Replies: Complete Guide to Doing It Without Losing Customers (Riya's success story)
Riya's Kitchen smelled like heaven. Chocolate sponges cooling on the rack , buttercream whipped to perfection and sprinkles neatly lined up in jars. She was living her dream— turning her love for baking into thriving Instagram business.
But behind the sweetness was a sour truth: her phone buzzed non-stop.
Ping!
"Do you deliver in Delhi"?
Ping!
"What's the price of a 2-tier cake?"
Ping!
"Can you add my Fiance photo on top"?
At first, every message made her smile. "WOW. people actually want my cakes!" She thought. But soon, it felt overwhelming. She was juggling flour, frosting, and frantic typing at the same time.
By the time, she replied to a DM ,the customer had already moved on— sometimes even to a competitor who responded faster.
Riya signed, "I need help, Maybe automation is the answer."
When Automation Backfires
She installed a free Instagram auto-reply tool. Within minutes, her DMs had instant responses.
She thought: Finally, I can focus on baking without losing customers.
But a week later, sales dipped. Her notification slowed down. Loyal customers complained.
What went wrong? Riya had unknowingly made the same mistakes most small businesses do with Instagram auto replies.
Let's walk through her journey and mistakes so you don't repeat them.
Mistake # 01: Sounding Like a Robot
Her auto-reply said:
"Thanking you for contacting us. We will respond shortly."
Sure , polite but soulless. The warmth of her brand —- passion she poured into every cake was missing.
One customer replies: Is this a real person or robot?
The fix: Speaks in your brand's voice. Friendly ,warm maybe even a little playful. Add emojis. Show your care.
Instead of "Thank you for contacting us, she could have said:
"Hey there, “Hey 👋 Thanks for reaching out! We’d love to help. Can you please share if you’re looking for cakes, pastries, or sweets?” .
Want to learn how to set this up easily? Check this guide: How to send Automatic message on Instagram for free.
Mistake # 02 : Same reply for every query
No matter what people asked—delivery, price, flavors—they all got the same generic reply.
Customer: “Do you make vegan cakes?”
Bot: “Thank you for contacting us. We will respond shortly!
Result: The customer gets no value, feels ignored, and leaves.
The Fix: Keyword-Based Replies Create responses that trigger based on specific keywords:
If someone types “Price” → Send them your price list.
If someone types “Delivery” → Share shipping/delivery info.
If someone types “Vegan” → Send a helpful list like:
“Yes! We make vegan cakes, biscuits, and sweets. 🎂🍪 Would you like me to share today’s menu?”
This shows customers that your brand listens. Instant DM helps create these keyword-based flows seamlessly.
Mistake #03: Skipping the Testing phase
One day a customer typed "Delivery" but got a reply about refund policy.
Why , because Riya never tested her flows before launching.
The Fix: Always test. Pretend you're the customer send DMs, use different words check if bot replies correctly.
If message contains “delivery outside” → Reply: “We deliver across the city and nearby areas. Can you share your pin code so we can confirm?
This keeps the conversation natural and helpful.
Want to breakdown of what to look for in a good automation tool? Here's a useful guide: Instagram tools— key features to look for.
Mistake #04: Over Automating everything
Riya's bot handled every message. Even when someone asked: "Can you design a Harry potter cake for my Son birthday?— the bot looped back to FAQs.
That's when she realized : automation can't replace her.
Customers didn't just want information; they want reassurance, customization , connection.
The fix: Use automation for repetitive FAQ, but step in for personal queries. Think as auto replies as your helpful assistant, not your replacement.
Auto-reply: “Hey 👋 Thanks for reaching out! Just to confirm, are you asking about delivery or menu options?”
After 15 minutes, a real team member jumps in to continue the chat.
This creates the perfect mix of speed and trust.
Mistake #05: Choosing the wrong Tools
Riya free tool was free but clunky. It look fancy, but she had no idea how to use the features. The bot misfired, customer got annoyed, and she wasted hours trouble shooting.
The fix: Choose wisely, Don't fall for free without checking reliability. The right tool should be easy to set up, flexible, and affordable tool like Instant DM.
Here's comparison of The best Instagram Autoresponders— Free & Paid
The Turning Point:
Defeated, Riya almost gave up. But then she discovered Instant DM affordable instagram automation tool.
Unlike her old tool, Instant DM was simple yet powerful. In less than an hour She:
Set up keyword based FAQ,
Personalized replies with emojis and her brand voice.
Added links to her menu and catalog.
Left space for human follow-up on special order.
Now her, DMs worked like a dream:
New followers got a warm Welcome.
Customers asking about delivery got instant info.
Complex queries came to her directly.
And the result?
Engagement soared
Response times dropped to a second
Her sales grew by 30% in a month.
Most importantly, her customer felt cared for.
Why so many Businesses fail in auto- replies?
The truth: Automation feels deceptively easy.
Just set up one reply and you're done? {NO}
Automation can replace human?{NO}
Any free tools will work? {No}
But the reality ? Customer don't want bot!
They want connection. Automation should make you more human, not less.
Then How to do Instagram Auto-replies the right way?
If you're setting up auto-replies, here's a checklist to keep you on a track:
Be Human: write like you talk! Warm, Simple, brand aligned.
Segment Smartly: Use keyword flows
Balance automation with Human Touch
Test before launch
Pick the right Tools
Your Takeaways :
Instagram DM's aren't just message— they're sales opportunities. Automation can either win or lose the customer.
Be like Riya: don't sound robotic, don't over automate, and don't pick the wrong tool.
Instead build auto replies that feel natural, helpful and human.
Ready ? To turn your DM's into conversions?
Start today with Instant DM - Affordable Instagram automation tool and never a customer again!