How to Add a Link to an Instagram Post

If you’ve ever dropped a link into your Instagram caption and realized—wait, nobody can click this dang thing you’re not alone. Instagram’s rules are still stuck in their ways: even in 2025, they don’t let users put clickable links right in post captions. Annoying, right? But let’s be real. People are resourceful, and there are plenty of ways to help fans, customers, or clients connect with your content, store, or new gig. Here’s the real-world game plan on how to make links work for you on Instagram, whether you’re an influencer, creative, teacher, business, or just someone with something awesome to share.

Wait, Why Won’t Instagram Let Me Add a Link in a Post?

Instagram’s mindset is simple—they want to keep you scrolling in their app, not clicking out to the wild, wild web. That’s why the only spots they let you use live clickable links are in your bio, Stories (with the Link Sticker), and of course, in ads if you’re paying up. Anything in a caption or comment is just plain text. People can’t tap it; they have to copy/paste. Which, let’s be honest, almost nobody will do.

The Most Popular Workarounds (That Actually Work)

Link In Bio

This is the classic move: put your main link in your Instagram bio, then point your followers there in every post. Say something like "Full video at the link in bio!" or "Want the discount? It’s in my bio." Simple, dependable, and works for everyone.

Pro tip: Most pros use a service like Linktree, Beacons, or their own landing page to house multiple links. (No one likes swapping out that bio link every other day.)

Link Stickers in Stories

If you’ve got something time-sensitive, a great tip, or new launch, Stories have your back. Every account can add a Link Sticker to their Instagram Stories. Just upload a photo or video, hit the sticker button, and pick "Link." Paste in your URL, and boom—it’s tappable for anyone watching your story. Not only is this more convenient, but because Stories are front and center, your link actually gets seen.

Product Tags & Shoppable Posts Are you selling something? If you set up Instagram Shopping, you can actually tag products in your feed posts and stories. These tags are clickable and make it way easier for someone to buy right from your Instagram—no more copy+pasting product URLs.

1. Instagram DMs (The Power Move) Here’s a trick not enough people use: DMs are where real conversions happen. If someone comments on your post looking for a link, reply and slip them the direct URL by DM. It’s personal, feels like a real conversation, and gets a much higher engagement rate than blasting links in your captions.

But there’s a catch—if your post or Reel goes viral, or you’re running a campaign, replying to every single request is exhausting. Enter: InstantDM.

How InstantDM Makes Instagram Link Sharing 10x Easier

Let’s paint the picture: You’ve dropped a killer post showing off your new class, blog, freebie, whatever. The comments start rolling in—“Where’s the link?” “How do I sign up?” or “Send me the details!” If you’re copying and pasting the same reply or forgetting people, you’re missing out on engagement and potentially sales.

InstantDM solves this perfectly. Here’s how it works in plain English:

You set up a simple rule, like “If someone comments asking for a link, send them this URL in their DMs.”

Whenever anyone drops a comment related to your trigger word (like "link," "info," or whatever they type), InstantDM automatically sends them a personalized DM with your prepared message and the right link.

No more missing comments. No more manual copy-paste.

You can thank them, ask a question, or even upsell, all automatically!

The real kicker? People think they’re just getting a thoughtful message from you, and you didn’t have to lift a finger. The best part is it works whether you’re a solo hustler or a brand with daily posts and hundreds of comments. Bottom line: you turn every comment into a real conversation, boost the Instagram algorithm, and get way more eyes (and clicks) on your stuff.

A Day In The Life: Practical Examples Imagine this:

You’re a fitness coach posting a killer before/after—“Drop ‘link’ in the comments and I’ll send you my free 7-day plan.”

You’re a teacher: “Want my e-book? Comment ‘ebook’ and I’ll DM you the download right away.”

Mixing and Matching Strategies Always have your most important resource in your bio link.

Direct people to click your Stories for the freshest, tappable links.

Use InstantDM or other automation tools so no follower feels ignored.

Periodically remind people in captions (“Want info? Drop a comment!”).

Instagram evolves fast, so don’t be afraid to get creative. Collect common questions, see what works, and let some software do the heavy lifting—because who has the time to DM dozens of people every day?

Real Talk: What Actually Gets Clicks in 2025

If you try to rely on plain text links in captions, expect cricket sounds from your analytics. Convenience is everything. If fans don’t have to work to get your link, you’ll see the difference in results. Combining these strategies (Link in Bio, Link Sticks in Stories, Smart DMs with InstantDM) makes Instagram a platform that actually helps you grow your biz, blog, or brand—on your terms.

People also ask

How do I add a hyperlink to an Instagram post?

You actually can’t add a clickable hyperlink directly in an Instagram post caption—Instagram just doesn’t allow it. The best way is to add your link to your bio and then tell followers “link in bio.” Another great trick is using Instagram Stories’ Link Stickers, which are tappable. For even smoother sharing, try InstantDM—it automatically replies to comments asking for links by sending them directly in DMs, saving you time and making sure every eager follower gets the link right away!

How do you copy a link to an Instagram post?

To copy a link to an Instagram post, just tap the three dots on the top right of the post, then select “Copy Link.” Easy! The link is now in your clipboard to share anywhere. If you often get asked for links in comments, InstantDM can save your time by automatically sending those links to people’s DMs whenever they ask.

How do I add a hyperlink to a post?

You actually can’t drop a clickable hyperlink right into a post caption on Instagram—it’s just how the platform works. The go-to move is adding your link in your bio and telling followers, “Check the link in bio.” You can also use Instagram Story Link Stickers to share tappable links. For a smooth, personal touch, try InstantDM—it automatically sends your link via DM when followers comment asking for it. No hassle, just clicks!

Final Word

Instagram isn’t going to make clickable post links—at least not soon. But with a mix of good strategy and smart automation (InstantDM style), you can connect your audience to what they want, without burning out on busywork