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Meta Business Partner
100% Official API
One Setup. Everywhere.
Automate Everything at Once
Stop repeating yourself. Set one trigger that works across your entire profile.
Why set up three separate automations when one will do? Universal Triggers listen for your keyword on Posts, Stories, and DMs simultaneously. It's the fastest way to launch a campaign.
- Works on Post Comments & Reels
- Works on Story Replies
- Works on Direct Messages
- Works on Meta Ads & Boosted Posts
1 Keyword
Triggers All Channels
Video Tutorial
Discover how to set up one keyword that works across all your Instagram content - posts, stories, and DMs.
Streamlined Workflow
How It Works
1
Define Keyword
Choose a single word or phrase (e.g., "DISCOUNT") that will act as your trigger.
2
Select Channels
Check the boxes for where you want it to listen: Comments, Stories, DMs, or all three.
3
Launch
Your automation is live. Any user interacting with that keyword anywhere on your profile gets the message.
Perfect For...
Campaigns that need to be everywhere at once.
Sitewide Sales
"Comment or DM 'BFCM' for our Black Friday code." Capture traffic from every possible source.
Customer Support
"Type 'HELP' anywhere to get our support links instantly." Reduce response times to zero.
Lead Magnets
Maximize downloads by allowing users to request your guide via Story reply or Post comment.
Store Location
"Comment 'VISIT' for our address and hours." Perfect for local businesses driving foot traffic.
Frequently Asked Questions
Does this work with Instagram Reels?
Absolutely. Since Reels comments are treated the same as Post comments, your universal keyword will trigger the DM automation on your Reels immediately.
Can I have different messages for different channels?
The Universal Trigger is designed for a unified experience. If you need distinct messages for Stories vs. Posts, we recommend setting up separate specific triggers for each channel instead.
Does it work on old posts?
Yes! If someone comments your keyword on a post you made 2 years ago, the automation will still trigger. It listens to new comments on ALL content.
Can I see which channel the lead came from?
Yes. In your InstantDM analytics dashboard, you will see a breakdown of how many triggers came from Comments, Story Replies, or Direct Messages.
Is there a limit to how many keywords I can set?
On our Pro plan, you can set unlimited universal keywords. Free plans are limited to 3 active universal triggers.
Launch Your Universal Campaign
1
Keyword
3+
Channels
100%
Coverage
