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Meta Business Partner
100% Official API
5x
Class Bookings
78%
Trial-to-Member Rate
320
Regular Clients
The Fitness Influencer
A weight loss and fitness coach with 180K Instagram followers, specializing in sustainable weight loss, HIIT workouts, and body transformation. She posts daily workout videos, weight loss tips, meal prep ideas, and client transformation stories. Her content regularly goes viral, but she struggled to convert engaged followers into paying clients for her fitness classes and coaching programs.
The Problem
Her transformation posts would get 50K+ views and thousands of comments asking "How did you do this?" "Can you train me?" "Where are your classes?" She was manually responding to hundreds of DMs daily, sending class schedules, explaining her programs, and trying to book consultations. By the time she responded (often 6-12 hours later), the motivated moment had passed and people lost interest. She was only converting 8% of inquiries into actual class bookings.
The InstantDM Multi-Step Funnel Solution
She built a sophisticated multi-step funnel using InstantDM that automatically nurtures followers from initial interest to becoming regular paying clients. The system works within Instagram's 24-hour messaging window by triggering new conversations through strategic engagement prompts. Each step delivers value and encourages the next action.
The Complete Multi-Step Funnel
Step 1: Free Value Delivery (Instant)
- Trigger: Comment "TIPS" on any transformation post
- Instant DM: "7-Day Weight Loss Kickstart Guide" PDF
- Includes: Meal plan, workout routine, progress tracker
- CTA in PDF: "Want personalized help? Comment TRIAL on my next post"
- Result: 2,500+ guides delivered monthly, builds trust immediately
Step 2: Free Trial Class Offer (New 24h Window)
- Trigger: User comments "TRIAL" on any post (opens new 24h window)
- Instant DM: Free trial class offer (HIIT, Strength, or Yoga)
- Booking Link: Direct calendar with available times
- What to Expect: Class format, intensity level, what to bring
- Result: 42% of guide recipients book a trial class
Step 3: Trial Class Reminders (Within 24h of Booking)
- Booking Confirmation: Instant confirmation with class details
- If class is within 24h: Automated reminders (2h before, 30min before)
- If class is 24h+ away: Email/SMS reminders (outside Instagram)
- Day of Class: "Comment READY when you arrive" (opens new 24h window)
- Result: 88% show-up rate with multi-channel reminders
Step 4: Post-Class Engagement (New 24h Window)
- Trigger: "Comment FEEDBACK after your class" (mentioned during class)
- Instant DM: "How was your first class?" + feedback survey
- Social Proof: "Join 320 members who train with us weekly"
- Limited Offer: "50% off first month if you join today"
- Result: 78% of trial attendees convert to paid membership
Step 5: Membership Onboarding (New 24h Window)
- Trigger: After joining, "Comment START to get your workout plan"
- Instant DM: Personalized workout plan + nutrition guide
- Weekly Check-ins: "Comment PROGRESS each week for tips" (new 24h windows)
- Engagement Posts: Regular posts prompting comments to maintain contact
- Result: 92% retention rate with ongoing engagement
Step 6: Upsell to Premium Coaching (New 24h Window)
- Qualification: Members who attend 12+ classes/month
- Trigger: "Comment VIP to learn about 1-on-1 coaching"
- Instant DM: Premium coaching details, success stories, booking link
- Strategy Call: Free consultation to discuss goals
- Result: 35% of active members upgrade to premium
How She Stays Within Instagram's 24-Hour Rule
- Strategic Comment Prompts: Each step asks users to comment, opening new 24h windows
- In-Content CTAs: PDFs and guides include "Comment X on my next post"
- In-Class Prompts: Instructors remind students to "Comment FEEDBACK after class"
- Email/SMS Backup: For reminders beyond 24h window (class reminders, weekly tips)
- Regular Engagement Posts: Daily posts designed to prompt comments from members
- Story Interactions: Story replies also open 24h messaging windows
The Complete Results
- Monthly guide downloads: 2,500+ (free value delivery)
- Trial class bookings: 1,050/month (vs 210 before - 5x increase)
- Trial show-up rate: 88% (vs 35% without automation)
- Trial-to-member conversion: 78% (vs 22% before)
- Total active members: 320 (vs 65 before)
- Member retention: 92% after first month
- Premium coaching clients: 45 (high-ticket upsells)
- Time saved: 25 hours/week on manual follow-ups
- Monthly revenue: 7x increase
Weight Loss Tips She Shares on Instagram
- Calorie Deficit Basics: How to calculate and track your deficit
- Meal Prep Sundays: Batch cooking for the week
- HIIT Workouts: 20-minute fat-burning routines
- Protein Hacks: Easy ways to hit protein goals
- Progress Tracking: Beyond the scale (measurements, photos)
- Mindset Shifts: Sustainable habits vs quick fixes
- Restaurant Strategies: Eating out while losing weight
Why Her Multi-Step Funnel Works
- Builds Trust First: Free value before asking for money
- Removes Friction: Instant booking, no back-and-forth
- Instagram Compliant: Each step opens new 24h messaging window through comments
- Multi-Channel Strategy: Uses email/SMS for reminders beyond 24h window
- Engagement-Driven: Regular posts prompt comments to maintain contact
- Social Proof: Shows community size and success stories
- Scarcity & Urgency: Limited-time offers drive action
- Strategic Upsells: Premium offers to qualified members
"InstantDM's multi-step funnel completely transformed my fitness business. I went from manually chasing leads to having a system that automatically nurtures followers into paying clients. My trial bookings increased 5x, 78% of trial attendees become members, and I have 320 regular clients now. The best part? The system runs 24/7 while I focus on coaching and creating content. Every fitness coach needs this."
