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Meta Business Partner
100% Official API
1.5M+
Total App Downloads
850K
Instagram Followers
12K+
Daily Recipe Requests
The Food Community
A popular recipe-sharing app with 1M+ downloads on Google Play Store and 500K+ on Apple App Store. Their Instagram account (@foodcommunity) has 850K followers and posts daily recipes, cooking tips, and food inspiration. The community includes home cooks, food enthusiasts, and professional chefs from around the world.
The Challenge
With viral recipe videos getting millions of views, they were receiving 12,000+ daily comments asking for recipes, ingredient lists, and cooking instructions. Their small social media team couldn't keep up with the volume. They were losing potential app downloads and user engagement because people couldn't get recipes fast enough. Many followers would give up and move to competitor apps.
The InstantDM Solution
They integrated InstantDM with their Instagram account to automatically deliver recipes, drive app downloads, and keep their community engaged. Now when someone comments "RECIPE" on any post, they instantly receive the full recipe PDF, ingredient shopping list, cooking video link, and a direct link to download the app. The system handles 12,000+ automated responses daily without any manual work.
How It Works
- Viral Recipe Posted: "15-Minute Creamy Garlic Pasta" gets 2.5M views
- Comments Flood In: 8,500 comments asking for recipe
- InstantDM Triggers: Every "RECIPE" comment → Instant DM
- Recipe Delivered: Full PDF with measurements, steps, tips
- Shopping List: Ingredient list with quantities
- Video Tutorial: Step-by-step cooking video link
- App Download: "Get 10,000+ more recipes in our app"
- Follow-Up: "Did you try this recipe?" after 3 days
The Results
- Daily recipe deliveries: 12,000+ automated responses
- App downloads: 3x increase from Instagram traffic
- User engagement: 85% of recipe recipients try the recipe
- Response time: Instant (vs 6-12 hours manual)
- Team time saved: 40+ hours/day on manual responses
- Follower satisfaction: 4.8/5 rating for instant delivery
- Viral reach: Recipes shared 15K+ times weekly
Masterchefs Using InstantDM
Beyond the food community app, professional masterchefs from Australia, United States, and United Kingdom use InstantDM to share their signature recipes, promote cooking classes, and manage brand partnerships:
- Australian Masterchef (320K followers): Shares modern Australian cuisine recipes, books private dining experiences, and promotes her Sydney restaurant. Uses InstantDM to deliver 2,000+ recipes monthly and book 45+ private events.
- US Celebrity Chef (580K followers): Known for Southern comfort food and BBQ. Uses InstantDM to sell his signature spice blends, deliver recipe collections, and promote his cooking show. Automated system handles 5,000+ daily inquiries.
- UK Michelin-Star Chef (420K followers): Shares fine dining techniques and gourmet recipes. Uses InstantDM to book masterclasses, sell his cookbook, and manage brand collaborations with premium food brands. 92% class fill rate with automated bookings.
Recipe Categories Automated
- Quick Meals: 15-30 minute recipes for busy weeknights
- Healthy Options: Low-carb, keto, vegan, gluten-free recipes
- Comfort Food: Classic dishes and family favorites
- Baking & Desserts: Cakes, cookies, pastries, and sweets
- International Cuisine: Italian, Asian, Mexican, Mediterranean
- Meal Prep: Batch cooking and weekly meal planning
- Special Diets: Paleo, whole30, dairy-free, nut-free
Why Users Love This System
- Instant access: No waiting hours for recipes
- Complete information: Measurements, steps, tips all included
- Shopping convenience: Ingredient list ready for grocery store
- Video tutorials: Visual guide for complex techniques
- App discovery: Easy path to download full recipe collection
- 24/7 availability: Get recipes anytime, anywhere
"InstantDM transformed how we engage with our Instagram community. We went from manually responding to a few hundred recipe requests to automatically delivering 12,000+ recipes daily. Our app downloads tripled, user satisfaction is at an all-time high, and our team can focus on creating amazing content instead of copy-pasting recipes. It's been a game-changer for our food community."
