Ready to Automate Your Growth?
Join 30,000+ creators and brands using InstantDM today.
Get Started NowAny support required, we're just one click away.
Meta Business Partner
100% Official API
Calendly UTM Link
Generator
Add UTM parameters to your Calendly links.
Track campaign performance and know where your bookings come from.
Enter your Calendly scheduling link
Which website sent the traffic? (e.g., facebook, instagram, linkedin)
How people found the link? (e.g., social, email, cpc)
Name your campaign (e.g., summer, black-friday)
Which part of page? (e.g., header, footer, sidebar)
Track keywords for paid ads (e.g., atlanta+realty)
Quick Presets
Powered by InstantDM •
Meta Official Business Partner Track all sources
Quick presets
100% free
UTM PARAMETERS GUIDE
Understanding UTM Parameters
Learn what each UTM parameter does and how to use them effectively
utm_source
Identifies which website sent the traffic
facebook instagram linkedin twitter
utm_medium
Tells you how people found the link
social email cpc referral
utm_campaign
Name your campaign to group your links
summer black-friday launch webinar
utm_content
Track which part of a page user clicked
header footer sidebar cta-button
utm_term
Track keywords for paid ads
atlanta+realty best+coach marketing+tools
Pro Tips
- Use
&to separate each UTM parameter - Use
%20or+for spaces in values - Keep names lowercase and consistent
- Use hyphens (-) instead of underscores (_) in campaign names
- Track your UTM links in Google Analytics or your analytics tool
- Learn more about tracking conversions with UTM parameters in Calendly
ADVANCED TRACKING
Calendly Hidden Fields + UTM Parameters
Combine UTM parameters with hidden fields for powerful lead tracking
What are Calendly Hidden Fields?
Hidden fields allow you to pass additional data to Calendly without showing it to your visitors. When combined with UTM parameters, you can automatically capture campaign information, traffic sources, and custom data directly in your Calendly bookings.
1
Capture UTM Data Automatically
Use hidden fields to automatically capture UTM parameters from your URL and pass them to Calendly. This means every booking will include the campaign source, medium, and campaign name.
?a1=utm_source&a1_value={utm_source} 2
Track Custom Data Points
Pass custom information like user IDs, referral codes, or product interests directly to your Calendly bookings without cluttering your scheduling page.
?a2=user_id&a2_value=12345 3
Integrate with Your CRM
Hidden fields data flows into your CRM through Calendly integrations, giving your sales team context about where each lead came from before the call even starts.
?a3=campaign&a3_value=webinar Complete Example: UTM + Hidden Fields
Your Calendly link with UTM parameters:
https://calendly.com/yourname/meeting?utm_source=facebook&utm_medium=social&utm_campaign=summer
Add hidden fields to capture UTM data:
https://calendly.com/yourname/meeting?utm_source=facebook&utm_medium=social&utm_campaign=summer&a1=utm_source&a1_value=facebook&a2=utm_medium&a2_value=social&a3=utm_campaign&a3_value=summer
Now your Calendly booking will include the UTM data in the event details!
Learn More About Hidden Fields
Calendly's hidden fields feature is powerful for advanced tracking. Learn how to set up and use hidden fields effectively in your booking pages.
Read Calendly's Hidden Fields GuideWhy Use Hidden Fields with UTM Parameters?
Better Lead Attribution
Know exactly which campaign, ad, or post generated each booking
Improved Sales Context
Your sales team sees the lead source before the call starts
Automated Data Collection
No manual data entry - everything is captured automatically
ROI Tracking
Calculate which marketing channels drive the most valuable bookings
STANDARD VS CUSTOM
UTM Parameters Comparison
Understanding the difference between standard and custom UTM parameters
| Parameter | Type | Required | Purpose | Example |
|---|---|---|---|---|
utm_source | Standard | Yes | Identify traffic source | facebook, instagram, linkedin |
utm_medium | Standard | Yes | Identify marketing medium | social, email, cpc, referral |
utm_campaign | Standard | Yes | Identify campaign name | summer-sale, webinar-2024 |
utm_content | Standard | No | Differentiate similar content | header-cta, footer-link |
utm_term | Standard | No | Track paid search keywords | marketing+automation |
custom_param | Custom | No | Track custom data points | user_id, referral_code |
Note: While custom parameters can be added to URLs, only standard UTM parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term) are recognized by Google Analytics and most analytics platforms.
TRACKING CAPABILITIES
UTM Links vs InstantDM Automation
See what you can track with UTM links vs InstantDM's Instagram automation
UTM Links Track
- Link clicks
- Traffic sources
- Campaign performance
- Page visits
- Conversion rates
- Instagram DM conversations
- Comment engagement
- Story reply tracking
- Automated responses
- Lead qualification
InstantDM Tracks
+ Automation- Link clicks
- Traffic sources
- Campaign performance
- Page visits
- Conversion rates
- Instagram DM conversations
- Comment engagement
- Story reply tracking
- Automated responses
- Lead qualification
Start Free Trial
$9.99/month • Unlimited automation • No contact limits
Why You Need Both
UTM links track where your traffic comes from, but InstantDM tracks what happens after they engage with your Instagram content. Combine both to get the complete picture: track clicks with UTM links and automate conversations with InstantDM to turn engagement into sales.
FAQ
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags you add to URLs to track where your traffic comes from. They help you measure the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.
How do I add UTM parameters to my Calendly link?
Simply paste your Calendly link into our generator, fill in the UTM parameters (source, medium, campaign), and we'll create a trackable link for you. Copy the generated link and use it in your marketing campaigns.
What's the difference between utm_source and utm_medium?
utm_source identifies which website sent the traffic (e.g., facebook, instagram), while utm_medium tells you how people found the link (e.g., social, email, cpc). Source is WHERE, medium is HOW.
Are UTM parameters case-sensitive?
Yes, UTM parameters are case-sensitive. 'Facebook' and 'facebook' will be tracked as different sources. We recommend using lowercase consistently to avoid tracking issues.
Can I track Instagram DM conversations with UTM links?
No, UTM links only track clicks and page visits. To track Instagram DM conversations, replies, and engagement, you need InstantDM's automation platform which provides detailed conversation analytics and automated responses.
How many UTM parameters can I add?
You can add up to 5 standard UTM parameters: utm_source, utm_medium, utm_campaign (required), and utm_content and utm_term (optional). You can also add custom parameters for advanced tracking.
Will UTM parameters affect my Calendly booking page?
No, UTM parameters are invisible to your visitors and don't affect the booking experience. They only add tracking data that you can see in your analytics dashboard.
Can I use spaces in UTM parameters?
Spaces should be replaced with %20 or + in URLs. Our tool automatically handles this encoding for you, so you can type normally and we'll format it correctly.
Official Partners
One of the fastest tools on Earth to climb to Official Meta Business Partner badge for Instagram automation. Read our story →
Trusted by 30,000+ Creators & Brands
Big or small. 30 followers or 3 million. Creators, brands, and agencies trust InstantDM.
Real Stories from Real Customers
See what creators and brands are saying about InstantDM
