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Instagram MCP to Post and DM Automation

Let Claude, ChatGPT, Codex, OpenClaw, or Hermes Agent actually work your Instagram. It can publish reels, answer comments in public or over DM, keep your inbox moving and read your real numbers, and it handles the comments piling up under your ads. Nothing goes out until you approve it.

https://openapi.instantdm.com/mcp?auth=YOUR_API_KEY
ClaudeChatGPTClaude CodeCodexOpenClawHermes Agent

The free trial includes API and MCP access. No card needed.

What your AI agent can do

22 tools on Instagram's official API. Reading is free; sending costs a credit.

Publish posts & reels

Give it a media URL and it handles the rest: container, processing, publish. Your agent writes the caption, you sign off on it.

Reply to comments & DMs

Real replies written for each comment, not templates. Post publicly or answer privately in their DMs.

Triage your inbox

It reads your threads, tells you which ones actually need you, and drafts the nudge for conversations that went quiet.

Pull real insights

Reach, views, follower counts, demographics, watch time on reels. Straight from the Graph API, not a screenshot of your dashboard.

Answer ad comments

People argue under your ads while you sleep. Your agent watches every ad, dark posts too, and drafts answers before they scare off buyers.

Qualify leads

Before replying, it checks who's asking: follower count, whether they follow you. Hot leads get tagged in the CRM or dropped into a flow.

Official Partners

One of the fastest tools on Earth to climb to Official Meta Business Partner badge for Instagram automation. Read our story →

Meta Business Partner
Shopify Partner
Trustpilot
Boost Your Sales with InstantDM

Connect in under a minute

1

Create a free InstantDM account and connect your Instagram.

2

Generate an API key: API Integration → API Keys → Generate.

3

Paste the MCP URL into your AI client. Done.

Claude (claude.ai)

Settings → Connectors → Add custom connector → paste the URL.

Claude Code

claude mcp add --transport http instantdm \
  "https://openapi.instantdm.com/mcp?auth=KEY"

ChatGPT

Settings → Apps & Connectors → Developer mode → add the URL.

Codex

[mcp_servers.instantdm]
url = ".../mcp?auth=KEY"

OpenClaw / Hermes Agent

{"mcpServers": {"instantdm": {
  "type": "http", "url": ".../mcp?auth=KEY"}}}

Claude Code plugin

/plugin marketplace add sanjaykhanssk/instagram-mcp
/plugin install instantdm-instagram

Installs the MCP + the instagram-manager skill.

Connect to 5,000+ Apps with our official API. Receive webhooks, send DMs, and reply to comments from Make.com, Zapier, n8n, or your own backend →

Make.comZapiern8nGoogle SheetsHubSpotClaude CodeOpenClawHermes +5,000 more
InstantDM API access — webhook configuration, send message, and reply to comments

22 tools, one URL

ToolWhat it doesCost
whoamiAccount, plan, remaining credits — agents call this firstfree
create_post / publish_postUpload & publish images, reels, stories, carousels1 credit
list_posts / list_commentsPosts and their comments, with commenter usernamesfree
reply_to_commentPublic reply or private DM to a commenter1 credit
send_dmDM a user1 credit
list_conversations / get_conversationInbox and message historyfree
get_contact_profileCommenter profile: followers, follows-you, name, photofree
get_account_insights / get_post_insightsReach, views, demographics, per-post metricsfree
list_ad_accounts / list_ads / list_ad_commentsMeta ads with spend/clicks and the comments on themfree
reply_to_ad_commentAnswer ad comments publicly or by DM1 credit
list_fb_page_posts / list_fb_page_comments / reply_to_fb_commentFacebook Page feed, comments, and repliesread free / reply 1 credit
trigger_flow / create_or_update_contact / disable_automationDrive InstantDM automations and the CRMvaries

Every tool is also a plain REST endpoint. See the API documentation.

Why InstantDM instead of a flow builder

InstantDM MCPFlow builders (ManyChat, etc.)
AI agents drive it✅ Native MCP server❌ No MCP support
Replies in your voice✅ Agent drafts, you approveTemplate blocks
Content publishing via API✅ Posts, reels, stories, carousels
Insights via API✅ Account + per-postDashboard only
Ads comments via API✅ List + reply
PricingFlat credits per sendPer-contact tiers

Frequently asked questions

What is the InstantDM Instagram MCP server?

It's a hosted MCP endpoint that lets AI agents like Claude, ChatGPT, Codex, OpenClaw, and Hermes Agent run your Instagram through InstantDM: publishing, comments, DMs, inbox, insights, and ad comments. You paste one URL into your client. There's nothing to install and no code to run.

How do I connect Claude or ChatGPT to Instagram?

Generate an API key at app.instantdm.com/api-integration, then add https://openapi.instantdm.com/mcp?auth=YOUR_KEY as a custom connector in claude.ai (Settings → Connectors) or in ChatGPT's developer mode (Settings → Apps & Connectors). In Claude Code it's one command: claude mcp add --transport http instantdm "<that URL>".

Can AI publish posts and reels to my Instagram account?

Yes. create_post uploads and publishes images, reels, stories, and carousels from public media URLs through Instagram's official content publishing API. The instagram-manager skill that ships with it makes the agent show you the media and caption before anything goes live.

Is Instagram DM automation through MCP allowed?

Yes, as long as it runs on the official Instagram API with a Meta-approved app. InstantDM is an official Meta Business Partner, and every message and post goes through Meta's endpoints with Instagram's rate limits and messaging windows enforced.

Is this a ManyChat alternative?

For AI-driven engagement, yes. Flow builders like ManyChat don't speak MCP at all. With InstantDM your assistant reads the actual comments and writes individual replies, and everything here is also a plain REST API with flat credit pricing instead of per-contact tiers.

What does it cost?

It's included with InstantDM's API-eligible plans and the free trial. Reading anything is free. Sending a message or publishing a post costs 1 credit, the same billing your automations already use.

Real Stories from Real Customers

See what creators and brands are saying about InstantDM

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