100% Free Tool

Instagram Influencer Pricing Calculator

Find out what to charge for sponsored posts, reels, stories, and carousels. The calculator shows every assumption in the math, so you can defend your number when a brand pushes back.

The rule of thumb: charge about $10 per 1,000 followers for a standard feed post, so a 25K account starts near $250. Adjust up for above-typical engagement, a high-value niche like finance or tech, reels, usage rights, and exclusivity; adjust down when engagement is below typical.

Your Account & Deliverables

Enter your stats, pick your deliverables, and get a suggested price range.

Total Followers Your current follower count

Your Niche Niches with high purchase intent price higher

Engagement Rate

I know my ER % Calculate from likes & comments

Engagement Rate (%) Not sure? Use our engagement calculator

Deliverables to Price

Feed Post Baseline rate (1.0x) Reel More production + reach (1.3x) Story Set (3 frames) 24h lifespan (0.65x) Carousel Multi-slide post (1.15x) Giveaway Collab Post + entry management (1.2x)

Extras the Brand Is Asking For

Usage Rights Brand reuses your content in ads (+30%) Exclusivity No competitor deals for a period (+25%)

How Much to Charge for a Sponsored Instagram Post

Instagram sponsorship rates are not set by any official rate card. What exists instead is a set of rules of thumb that brands and agencies actually use: start from a follower-based baseline, then adjust for engagement, niche, format, and rights. This calculator applies those same adjustments and shows its work.

The Baseline Rule

The most widely cited starting point is roughly $10 per 1,000 followers for a standard feed post. A 50K account starts around $500 per post. This is only an anchor. Engagement and niche move the real number significantly in either direction.

Engagement Premium

Brands pay for attention, not vanity numbers. If your engagement rate is above the typical rate for your account size, you deliver more real impressions per dollar and can charge a premium. Below-typical engagement pulls rates down; brands can check this in seconds.

Niche Value

Finance, business, and tech audiences buy high-value products, so sponsors pay more per follower. Lifestyle and entertainment niches sit at the baseline. It is normal for a 10K finance account to out-earn a 30K meme account per post.

Rights & Exclusivity

Usage rights (the brand running your content as ads) and exclusivity (you can't promote competitors for a period) are separate line items, not favors. Industry practice is to add 20-50% for each, scaled by how long the rights or the exclusivity window lasts.

Negotiation Tips for Brand Deals

Never give a number first if you can help it

Ask "What budget do you have in mind for this campaign?" Brands often have more allocated than you would have asked for. If pressed, quote the top of your range; it's easier to come down than to go up.

Quote packages, not single posts

A bundle (1 reel + 1 feed post + 3 stories) is easier for a brand to approve and raises your average deal size. Offer a small package discount instead of cutting your per-post rate.

Separate content from rights

Quote the post, then list usage rights and exclusivity as separate priced line items with time limits (e.g. "paid usage, 90 days"). Unlimited, perpetual rights should cost multiples of the post itself.

Bring proof, not just follower counts

Screenshots of reach, story link clicks, and past campaign results justify premium pricing better than any follower number. Even two or three strong data points change the conversation.

Get 50% upfront and use a simple agreement

A one-page agreement covering deliverables, timeline, payment terms, and revision limits protects both sides. Half upfront is standard for creators and filters out non-serious brands.

Send a media kit with your rates

A clean one-page media kit with your stats, audience breakdown, and rate card makes you look professional and pre-answers the brand's questions. Build one free with our Instagram Media Kit Generator.

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Frequently Asked Questions

How much should I charge per Instagram post?

The usual rule of thumb is about $10 per 1,000 followers for a standard feed post, adjusted for engagement rate, niche, content format, and usage rights. A creator with 20K followers might start around $200, then move up for above-average engagement or a high-value niche like finance or tech.

Why does engagement rate change what I can charge?

Brands pay for attention, not follower counts. An account with 10K followers and 5% engagement often delivers more real views and clicks than one with 50K followers and 0.5%. If your engagement rate beats the typical rate for your account size, a 20-50% premium is defensible.

Which Instagram niches command the highest sponsorship rates?

Finance, business, and tech typically pay the most because their audiences have high purchase intent and the sponsored products (software, financial services, B2B tools) carry high customer value. Beauty and travel also do well thanks to heavy brand demand. General lifestyle content sits at the baseline.

Should I charge extra for usage rights and exclusivity?

Yes, always. Usage rights let the brand reuse your content in its own ads, which is value beyond the post itself and typically adds 30% or more depending on duration. Exclusivity blocks competitor deals for a period, which is lost income, and commonly adds 20-50%. Put a time limit on both.

How do reels, stories, and carousels compare in price to a feed post?

Reels usually price 20-40% above a feed post because they take more production effort and reach beyond your followers. Carousels price slightly above a single post. A set of 3 stories usually lands at 50-70% of a feed post, since stories disappear after 24 hours.

Is this calculator's price a guaranteed rate?

No. It is a starting range built from the same rules of thumb brands and agencies use, not a market price. Your actual rate depends on content quality, audience trust, past campaign results, and negotiation. Use the range as an anchor in the conversation, not a fixed quote.