100% Free Tool

Instagram Media Kit Generator

Fill in your stats, audience, brands, and rates, and watch the kit build itself as you type. Save it as a PDF when you're done. Everything stays in your browser.

What is an Instagram media kit? A one-page document that sells you to brands. It covers your handle and niche, follower count, engagement rate, audience demographics, past collaborations, and services with rates, plus a contact email. The free template below fills itself in as you type and exports to PDF.

Your Details

Profile

Full Name

Instagram Handle

Niche / Title

Location

Bio / About

Contact Email

Stats

Followers

Avg Likes

Avg Comments

Avg Reel Views

Engagement Rate (%) Auto-computed from likes + comments. Edit to override, or

Audience

Core Age Range

Top Locations (comma separated)

Female 62%

Male 34%

Other / Undisclosed 4%

Sliders are normalized to 100% in the kit.

Brands & Services

Brands Worked With (comma separated)

Services & Rates

Look

Profile Photo (optional) Stays in your browser; never uploaded.

Brand Accent Color

Auto-saved to this browser only. Nothing is uploaded to any server.

Live Preview

Alex Rivera

@alex.creates Travel & Lifestyle Creator

Lisbon, Portugal

Channel Statistics

24.5K Followers

2.66% Engagement

610 Avg Likes

42 Avg Comments

9.8K Avg Reel Views

Audience

Core age: 25–34

Female

62%

Male

34%

Other

Top locations:

Selected Collaborations

Services & Rates

How to Make a Media Kit Brands Actually Read

A media kit does a sales deck's job in one page. Brand managers skim dozens of creator profiles a week, and a clean one-pager with clear numbers is the fastest way to look professional and get a reply. Here is what separates kits that win deals from kits that get ignored.

Keep It to One Page

Brands decide in seconds. One page with your identity, stats, audience, and rates beats a five-page deck. Lead with the numbers a brand cares about: followers, engagement rate, and average reel views.

Audience Beats Follower Count

A 15K account whose audience is 70% women aged 25-34 in the US is more valuable to a skincare brand than a 100K account with a random global audience. Pull your demographics from Instagram Insights and show them prominently.

Publish a Rate Card

Listing services with prices filters out low-budget inquiries and anchors negotiations in your favor. Not sure what to charge? Use our Influencer Pricing Calculator to build a defensible rate card first.

Update It Monthly

Stale numbers destroy trust, and brands can see your public profile. Refresh your stats every month (this tool saves your data in your browser, so updating takes a minute) and re-export the PDF before every pitch.

What to Include in a Media Kit (and What to Leave Out)

Must-Haves

Name, handle, niche, and location
Follower count and engagement rate
Average likes, comments, and reel views
Audience age range, gender split, top locations
Services with clear rates
One contact email (no "DM me for rates")

Strong Additions

Logos or names of past brand partners
One line on results ("story links averaged 400 clicks")
A recent, well-lit photo that matches your grid
Your brand accent color for a consistent look

Leave Out

Follower counts from other platforms you barely use
Screenshots with unreadable tiny text
Long life stories; two sentences of bio is enough
Outdated stats from six months ago

Explore More Free Tools

Instagram Influencer Pricing Calculator

Work out what to charge before you publish your rate card.

Instagram Engagement Calculator

Get the exact engagement rate to put in your kit.

Instagram Audit

Run a quick health check on your profile before you pitch.

Instagram Font Generator

Style your bio with custom fonts that stand out.

Frequently Asked Questions

What is an Instagram media kit?

An Instagram media kit is a one-page document creators send to brands that summarizes who they are, their audience stats (followers, engagement rate, demographics), past collaborations, and their rates. It works like a resume for brand partnerships: it answers a brand's first questions before the first call.

What should I include in my media kit?

Include your name and handle, a short bio, follower count, engagement rate, average likes, comments, and reel views, an audience breakdown (age range, top locations, gender split), brands you have worked with, your services with rates, and a contact email. Keep it to one page, because brands skim.

How do I save my media kit as a PDF?

Click the 'Save as PDF (Print)' button, then choose 'Save as PDF' as the destination in your browser's print dialog. The tool uses a print stylesheet that isolates the kit, so only the one-page media kit itself is printed.

Is my media kit data uploaded anywhere?

No. Everything runs in your browser. Your details are saved to your browser's localStorage so a refresh keeps your work, but nothing is sent to any server, including your photo. If you clear your browser data the kit is gone too, so export the PDF when you finish.

Do small accounts need a media kit?

Yes, small accounts arguably need one most. Nano and micro influencers (1K-100K followers) often have above-average engagement rates, and a media kit is how you prove it. When a brand compares two 10K accounts, the one with a clean kit and clear stats usually wins the deal.