New Openings! Comment "BOOK"
BOOK APPOINTMENTS VIA DM
Your Clients Want to Book.
They're Not DMing You.
They're Moving On.
Someone sees your service, wants to book, and sends a DM. By the time you reply 6 hours later, they've already booked with someone else. InstantDM books them in under 3 seconds — while your competition is still typing.
yourstudio
A
nail_fan_emma BOOK! 💅
yourstudio Sent you a DM! 📩
B
glowing.by.luna Hi! Do you have Saturday open?
C
style.by.priya BOOK 🙋♀️
yourstudio Sent you a DM! 📩
IDM
nail_fan_emma booked in 4 seconds
What Happens When Booking Is Manual
Every hour you spend on admin is an hour not doing what you love.
78%
of Booking Inquiries Go Unanswered
Most service businesses reply to DMs once a day. Clients book with whoever responds first.
6hrs
Average Reply Time on Instagram DMs
By the time you reply, the client has already booked with your competitor.
$2,400
Monthly Revenue Left on the Table
Per 10 unanswered booking inquiries per week, at an average service value of $240.
Before & After InstantDM
Without InstantDM
- Reply to DMs hours later — clients already booked
- Manually send booking links and availability
- No intake form — show up to appointments unprepared
- Lose deposits because you can't collect payment info
With InstantDM
- Every "BOOK" comment gets your booking link in under 3 seconds
- Automated intake form collection before confirming
- Deposit payment link sent automatically — no-shows reduced
- Calendar integration books the slot instantly — no back-and-forth
"I went from 3 bookings a week to 20. My nail studio is fully booked — always."
— @glowing.studio.nails, 34K followersSETUP IN 5 MINUTES
Three Steps to Booked Appointments — Automatically
01
Connect Your Instagram
One-click via Meta's official API. Link your Instagram Business account — no passwords shared, no browser extensions needed.
02
Set Your Booking Flow
Add "Comment 'BOOK' for an appointment!" to your posts. Connect your Calendly, Acuity, or Square. Set up your intake form and deposit flow.
03
Go Live. Bookings Happen Automatically.
Every "BOOK" comment triggers an instant DM with your calendar, services, pricing, and intake form. 24/7, while you focus on your clients.
EVERYTHING YOU NEED
Turn Comments into Booked Clients — Not Just Replies
Comment-to-book automation is the start. Here's what powers every booking flow.
Instant Booking Link Delivery
When someone comments "BOOK", they get your scheduling link instantly via DM. Works with Calendly, Acuity, Square Appointments, and any booking platform.
Automated Intake Forms
Collect everything you need before the appointment — service preferences, health notes, photos, address, or any custom questions before the booking is confirmed.
Deposit Collection
Require a deposit to confirm the appointment. Send your payment link (Stripe, PayPal, Venmo) via the same DM flow. Reduces no-shows and filters serious clients.
Analytics Dashboard
Track DMs sent, booking link clicks, appointments booked, and deposits collected. See which posts and services drive the most bookings.
Reminder Sequences
Automated reminders 24 hours before, 2 hours before, or any custom interval. Reduces no-shows and gives clients the option to reschedule — all handled inside the DM thread.
Service Menu & Pricing
Send your full service menu and pricing via DM automatically. Clients know exactly what they want before they book — reducing appointment changes and confusion at the door.
USE CASES IN ACTION
Five Service Businesses That Book More with InstantDM
01
Nail Tech
Client comments "BOOK" on a nail tech's new set photo
InstantDM sends:
Service menu + pricing + calendar link + nail prep guide
02
Lash Artist
Follower comments "BOOK" on a lash artist's reel
InstantDM sends:
Lash styles + pricing + intake form + deposit request + calendar
03
Wellness Coach
Follower comments "BOOK" on a wellness coach's transformation post
InstantDM sends:
Session types + pricing + discovery call + intake questionnaire
04
Photographer
Prospect comments "BOOK" on a photographer's portfolio post
InstantDM sends:
Package options + gallery + session types + booking calendar + deposit
05
Therapist
Follower comments "BOOK" on a therapist's anxiety support post
InstantDM sends:
Specialties + sliding scale + intake form + first session booking
PRICING COMPARISON
InstantDM vs. Manual Booking
BEST VALUE
InstantDM Booking
$9.99/mo — pays for itself in one booking
- Instant booking link via DM in under 3 seconds
- Automated intake form collection
- Deposit collection to prevent no-shows
- Calendar integration (Calendly, Acuity, Square)
- Reminder sequences — reduces no-shows
- Full analytics dashboard
- Official Meta Business Partner
Manual DMs
$0/mo — but costs you clients
- Reply hours later — clients already booked
- Manually send links — error-prone and slow
- No intake form — unprepared appointments
- No deposit collection — high no-show rate
- No reminders — constant cancellations
- Zero data on booking performance
- Hours spent on booking admin weekly
Not scalable — you're the bottleneck
FAQ
Booking via Instagram DM FAQ
How does booking via Instagram DM work?
You add "Comment 'BOOK' for an appointment!" to your Instagram posts. When someone comments "BOOK", InstantDM automatically sends them a DM with your booking link, service menu, and intake form in under 3 seconds. It works 24/7 on every post — Reels, Carousels, and feed posts.
Is it safe for my service business Instagram account?
Yes, 100% safe. InstantDM is an Official Meta Business Partner. We use Instagram's approved Messaging API — the same technology Meta provides to verified partners. We don't use browser extensions or any workarounds. Your account is fully protected and compliant with Instagram's terms.
Can I connect my existing booking calendar?
Yes. InstantDM works with Calendly, Acuity Scheduling, Square Appointments, and any booking platform that uses a link or widget. When someone books through your InstantDM DM, the slot updates in real time.
Can I collect intake information before confirming the booking?
Yes. You can set up a multi-step intake flow inside the DM conversation. Ask questions, collect photos, get address info, or anything else you need before the appointment is booked. This all happens automatically while you sleep.
Can I collect deposits to prevent no-shows?
Yes. You can send a deposit payment link (Stripe, PayPal, Venmo) as part of the booking flow. Clients who pay the deposit to confirm are far more likely to show up. This filters out time-wasters and reduces no-shows significantly.
Does it work for all service businesses?
Yes. InstantDM booking automation works for any service business: nail technicians, lash artists, hair stylists, estheticians, therapists, coaches, photographers, DJs, wedding planners, personal trainers, tattoo artists, and more. If you take appointments, InstantDM books them.
Every "BOOK" Comment Is a Client. Stop Letting Them Slip Away.
Join 30,000+ service businesses using InstantDM to book more appointments automatically. $9.99/month flat. Set up in 5 minutes.
No credit card required · Cancel anytime · $9.99/mo flat
