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Meta Business Partner
100% Official API
Stop writing "link in bio". Send a link DM instead.
When someone comments "LINK" on your post, InstantDM sends them the link in a DM within seconds. Product pages, booking calendars, affiliate links, lead magnets: anything with a URL.
Official Meta Business Partner COMMENT ON YOUR POST
follower.jen LINK
AUTO-DM, SECONDS LATER yourbrand Here's the page you asked for:
yourstore.com/product
3 sec from comment to link DM
24/7 every request answered
$9.99/mo flat, no per-contact billing
500 free automations every month
The term, defined
What is a link DM?
A link DM is a direct message that delivers a URL to an Instagram follower automatically, usually triggered by a comment keyword like "LINK". Instead of pointing people to the link in your bio, the link arrives in their inbox seconds after they ask, while they're still looking at your post. InstantDM sends link DMs through Meta's official API as an official Meta Business Partner, with a built-in safety suite (DM Queue, Super Slow Mode, Rate Limit Controller, and Flood Control) that paces high-volume link delivery so a viral post stays within Instagram's limits.
Looking for LinkDM, the tool with the same name? See the side-by-side comparison: InstantDM vs LinkDM. Coming from CreatorFlow? That comparison is here.
The difference
Manual link sharing vs. link DM automation
Link-in-bio / manual replies
- ✗ Followers forget they asked, lose the thread, and never visit the link
- ✗ Manual replies take too long. Interest fades and the moment is gone
- ✗ You can't keep up with volume, so requests pile up unanswered
- ✗ "Link in bio" gets ignored because Instagram doesn't make it easy to find
- ✗ No tracking, so you have no idea which links actually drive clicks
InstantDM link delivery
- ✓ Comment "LINK" and the link is in their DMs within seconds
- ✓ Multiple links per post, with a different keyword for each
- ✓ Every link request answered automatically, around the clock
- ✓ Click tracking per post, per keyword, and per follower segment
- ✓ Works for products, bookings, affiliates, resources, and lead magnets
"Fifty 'where can I buy this?' comments a day is two hours of manual link-sending, and half still slip through. Set a LINK keyword instead, and every commenter gets the product link in seconds, with every click tracked back to the post that drove it."
The affiliate workflow — why creators set this up first How it works
From "LINK" comment to link clicked, in seconds
1
A follower comments "LINK"
Your keyword triggers the InstantDM flow the moment the comment lands. The request is answered in seconds, not hours.
2
The link arrives in their DMs
No link-in-bio hunt, no browser switch, no forgetting. The link is right there in the app, ready to tap.
3
You track clicks and conversions
See how many followers clicked, when, and which posts drove the most traffic, broken down by post, keyword, and segment.
Trigger types
What can trigger a link DM?
Comment keywords are the classic trigger, but they're not the only way to deliver a link automatically.
Post & Reel comments
A follower comments your keyword on any post or Reel and the link lands in their DMs in seconds. The classic comment-to-DM flow.
Comment-to-DM link feature →Story replies
Someone replies to your story asking for the link. The reply itself triggers the link DM, with no manual follow-up needed.
Story reply automation →Collab posts
Keyword comments on Instagram Collab Posts trigger link DMs too, so shared posts don't leak link requests.
Collab post automation →Follower-gated delivery
Ask commenters to follow you before the link is sent, so every link request becomes a follower first.
Follower-gated DM → Everything you need
Built for link delivery
How InstantDM turns a "LINK" comment into a tracked click and a conversion opportunity.
Instant comment-to-link DM
Set your keyword ("LINK", "SHOP", "INFO") on any post. Every commenter gets the link in their DMs within seconds, with no waiting and no forgotten requests.
Multiple links per post
Run several keywords on one post: "SHOP" for the product, "BOOK" for appointments, "DEAL" for the affiliate offer. Each keyword sends its own link to the right follower.
Link click tracking
See how many followers clicked each link, when, and from which post. Know which content drives real traffic to your pages.
Timed link expiry
Set links to deactivate after a window: "this booking link is valid for 48 hours." Urgency without manual cleanup.
Segmented link sending
New followers get your welcome resource, repeat buyers get the new product, affiliates get the partner portal. The right link reaches the right person.
Affiliate & commission links
Send affiliate links via DM and track which followers convert, so you can see which posts actually earn commissions.
In action
Six ways creators use link DMs
1
Product links
A follower comments "LINK" on your product Reel. The product page reaches their DMs instantly, the click is tracked, and a follow-up with a discount code can go out automatically.
2
Booking calendars
Someone comments "BOOK" on your service post. Your calendar link arrives by DM, they tap it in-app, and the appointment books itself with zero coordination.
3
Affiliate offers
A follower comments "DEAL" on your recommendation. Your affiliate link goes out by DM, and every click and conversion is attributed to the post that earned it.
4
Lead magnets
Someone comments "FREE" on your teaser post. The resource link arrives by DM behind an email-capture step, and your list grows with every post.
5
Course launches
A follower comments "COURSE" on your launch post. The landing page lands in their DMs with early-bird pricing, and you can see which posts drive the most signups.
6
Event registration
Someone comments "EVENT" on your announcement. The registration link goes out by DM and registrations are tracked per post and keyword while the event fills up.
Pricing
InstantDM vs. answering link requests by hand
BEST VALUE
InstantDM link delivery
$9.99/mo
Every link request answered in seconds, every time.
- ✓ Instant comment-to-link DM delivery
- ✓ Multiple links per post with different keywords
- ✓ Click tracking per post and keyword
- ✓ Timed link expiry for urgency
- ✓ Segment-specific link sending
- ✓ Affiliate and commission tracking
Manual replies / link-in-bio
$0/mo
Free, until you count the hours it costs you.
- ✗ Replies arrive minutes or hours later, after interest has faded
- ✗ Requests get missed at volume, and followers scroll on
- ✗ Link-in-bio requires leaving Instagram to find the link
- ✗ No click tracking, so content performance is a guess
- ✗ "Link in bio" is easy to miss on mobile
- ✗ Affiliate clicks can't be attributed by hand
Manual link delivery doesn't scale
FAQ
Questions about sending links via InstantDM
How does comment-to-link delivery work?
You set a keyword on your post: "Comment 'LINK' for the product page." Every follower who comments that keyword triggers an instant DM from InstantDM containing your link. It arrives in their DMs within seconds, while interest is at its peak. No manual reply, no email tag, no lost requests.
Can I send different links to different people on the same post?
Yes: multiple keywords, multiple links. Set up different keywords on the same post: "SHOP" for the product, "BOOK" for appointments, "AFFILIATE" for your recommendation link. Each keyword sends a different tracked link to the right follower without any manual sorting.
How does link click tracking work?
InstantDM tracks taps on links sent via DM. In your dashboard you see clicks per link, per post, per keyword, and per follower segment, so you know exactly which posts and keywords drive the most traffic.
Can I track affiliate link clicks and commissions?
Yes. When a follower comments "DEAL" on your recommendation and receives your affiliate link via DM, InstantDM tracks the click. You'll know which post, keyword, and follower segment drove it, which builds a clear picture of the content that actually earns for you.
Can I set links to expire after a certain time?
Yes, and it drives faster action. Set a link expiry: "this booking link is valid for 48 hours" or "this early-bird price ends Friday." The link deactivates on its own after the timer, creating genuine urgency without you having to close it manually.
What's the difference between sending a link via DM vs. link-in-bio?
The path to the click. Link-in-bio asks the follower to leave your post, open your profile, find the right link, and remember why they came. A link DM brings the link to them, in-app, in seconds, while interest is hot. Every step you remove keeps more people on the path, and a DM removes all of them. The moment they ask is the moment you answer.
Is InstantDM a LinkDM alternative?
Yes. Creators searching for LinkDM usually want comment-triggered link delivery, which is exactly what this page describes. InstantDM does that at $9.99/mo flat with no per-contact billing, and the free plan includes 500 automations a month. For a feature-by-feature comparison, see InstantDM vs LinkDM.
Is sending links via Instagram DM safe for my account?
Yes: every link DM goes through Meta's official API. InstantDM is an official Meta Business Partner, and link delivery runs through the same safety suite as everything else. DM Queue, Super Slow Mode, Rate Limit Controller, and Flood Control pace your sends so a viral post doesn't push your account past Instagram's limits.
Is there a free plan for sending link DMs?
Yes. The free plan includes 500 automations per month plus a 7-day trial of paid features, which is enough to run comment-to-link DMs on real posts and see the click-through difference before paying anything. Legend Pro is $9.99/mo flat when you outgrow it.
Explore more
Related tools, comparisons, and guides
Every "send me the link" deserves an answer in seconds.
Stop spending hours sending links by hand. InstantDM answers every request instantly, tracks every click, and sends the right link to the right follower. $9.99/month flat.
Start Sending Link DMsNo credit card required · Cancel anytime · $9.99/mo flat · 500 automations free every month
