How do I see how many people clicked my link?

Before you start

• Only links sent by InstantDM with tracking turned on are counted.
• Tracking is off by default for links in text messages and on by default for buttons.

Steps

1. Open the post’s editor: Quick Automation → Instagram → Posts → click the post → Send Link or PDF card.
2. Turn on Track link clicks:
   • For Text/Link: the switch is under the message box. You’ll see “Your URLs will be replaced by InstantDM tracking links”.
   • For Button: each button has its own Track link clicks switch.
   • In DM Sequence: text and button messages each have the switch.
3. Click Publish.
4. To see clicks for one post: open the post and go to the All Comments tab. People who opened the link show Link Opened. Expand a row to see the time.
5. To download them: click View Summary and then Download CSV. The file has a Link Opened column.
6. To see your whole account: click Insights in the sidebar and open the Link Clicks tab.

Lead Gen, DM automations and flow message steps have the same Track link clicks switch.

On the phone app

• See clicks: Dashboard tab on Home → Link Clicks (Total Clicks, Unique Clickers, top location and platform, top buttons and posts).
• Per person: on Manage Post, the Contacts tab shows a Link Opened badge.
• Turn tracking on: the app’s post editor (Send Link or Images) has no tracking switch, so turn it on from the web. In DM tab automations, the Text Message step has Track link clicks.

What your followers see

A short InstantDM link instead of your original long link. When they tap it, they go straight to your page.

What the Link Clicks numbers mean

• Total Clicks: every click, including repeat clicks by the same person.
• Unique Clickers: how many different people clicked.
• Top Location and Top Platform: where the clicks came from (city or country, and android, ios or desktop).
• Top CTA Buttons: your buttons with the most clicks, by button text.
• Top Posts by Clicks: the posts whose DMs got the most clicks.

Good to know

• Location comes from the click, not from the person’s profile.
• Insights days follow UTC time, not your local time. See What do the numbers in Insights mean?
• With tracking off, your original link is sent and no clicks are counted.

What you can’t do

• Count clicks on links sent before you turned tracking on.
• Count clicks on links you send yourself from the Instagram app.
• See purchases or revenue.

How to turn it off

Switch Track link clicks off and click Publish. Your original link is sent from then on.

If it doesn’t work

• No Link Opened tags: tracking was off when the DM was sent, or nobody has tapped the link yet.
• Clicks look higher than people: Total Clicks counts repeat taps. Use Unique Clickers for people.