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What works differently on Facebook?
Short answer
On Facebook you can automate Page post comments (with a Messenger DM) and Messenger keyword replies. Stories, Live, collabs, the follow-first option, ad comments, scheduling and post-shared-to-DM replies work on Instagram only, and a Flow runs on one platform at a time.
Facebook in InstantDM means your Facebook Page: comments on Page posts and messages in Messenger. Your Page must be connected first. See How do I connect my Facebook Page?
Side by side
| Feature | Facebook Page | |
|---|---|---|
| Comment on a post gets a DM | Yes | Yes, the DM arrives in Messenger |
| Public reply under the comment | Yes | Yes, posted by your Page |
| All posts and Next post | Yes | Yes |
| Story replies | Yes | No |
| Live video comments | Yes | No |
| Collab posts | Yes | No |
| Keyword replies in DMs | Instagram DMs | Messenger |
| Ask people to follow before the link | Yes | No (hidden on Facebook) |
| Ad comments | Yes, ads on Instagram | No |
| Reply when someone shares your post to your DMs | Yes (needs a direct Instagram connection) | No |
| Flow Automation | Yes | Yes, as a separate flow |
| Schedule posts with Later | Yes | No |
| Phone app | Posts, stories and DM keywords | Page posts only |
Good to know
- One platform per Flow. In New Automation, the Flow Automation card is hidden when you pick Instagram and Facebook together: “Flow Automation runs on one platform. Pick only Instagram or only Facebook to use it.” To copy a flow to Facebook, see How do I organize, duplicate or copy a flow to Facebook?
- Pairing. For All posts and Next post, you can tick both Instagram and Facebook. InstantDM creates one automation per platform.
- Messenger needs one extra check. Messenger replies work only when Account Settings → Safety & Limits → Facebook DM automation says Active. If not, click Verify & activate.
- No @usernames. Facebook doesn’t share @usernames, so Facebook contacts don’t have one.
- Contacts are separate. The Contacts page has an Instagram / Facebook switch. Exports are separate too.
- Plans. Facebook Page comment and Messenger keyword automations are on Legend Pro and above. Facebook flows are on Trendsetter and above.
What you can’t do
- Connect a Facebook Page that isn’t linked to your Instagram account.
- Automate comments on the Facebook placement of ads, or click-to-message ads. See Can InstantDM handle click-to-message ads or Facebook ad comments?
- Automate Facebook Story replies.
- Schedule Facebook Page posts.
Questions people also ask
Do I need a separate plan for Facebook?
No separate plan. Facebook Page automations are included on Legend Pro and above, and Facebook flows on Trendsetter and above.
Can one automation run on Instagram and Facebook together?
For All posts and Next post, tick both platforms and InstantDM creates one automation for each. A Flow always runs on one platform only.
Can I manage Facebook from the phone app?
Partly. The app can automate Facebook Page post comments. Connecting the Page and Messenger keyword replies need the web app.
