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Short answer
Go to Account Settings, open the Automation tab and set Prevent In-Chat Trigger to Yes, then Save. If your account sent a message in that chat within the Active window (default 10 minutes), new DM keyword and Any Message triggers, and story replies handled by Lead Gen or a flow, are skipped. It does not affect comments.
If you’re chatting with someone and they send a keyword, they get no automatic reply. They only see your own messages. Once the window has passed with no message from you, automations can answer them again.
How the check works, each time a DM trigger (or a Lead Gen or flow story-reply trigger) matches:
So with the defaults: if you replied to someone 6 minutes ago, their keyword is skipped. If you replied 15 minutes ago, it runs. If they’ve sent more than 5 messages since your last reply, your reply is out of view and the trigger runs.
It only checks new triggers. It doesn’t stop:
Go to Account Settings → Automation, set Prevent In-Chat Trigger to No and click Save.
Yes. Any message sent from your account counts, including automatic ones. So if an automation replied to someone 2 minutes ago, a second keyword from them inside the window is skipped too.
No. Comments on your posts still get the DM and public reply. It only checks DM triggers, and story-reply triggers in Lead Gen or flows.
Don't rely on it for that. To silence the AI for one person, switch them to human takeover. See the take-over guide.