Can InstantDM handle click-to-message ads or Facebook ad comments?

Short answer: InstantDM answers comments on your Instagram ads. It does not handle the two cases below.

What you can’t do

• Click-to-message ads. These are ads with a “Send message” button that opens a chat with you. InstantDM has no automation for chats that start from an ad.
• Comments on the Facebook placement of an ad. If your ad runs on both Instagram and Facebook, only the comments on Instagram are automated. Comments on the Facebook side get nothing from InstantDM.
• Creating, pausing or editing ads. Do that in Meta Ads Manager.

What works

Your ad or post	Does InstantDM answer comments?
Ad running on Instagram	Yes
Boosted Instagram post or Reel	Yes (the automation sits on the original post)
Dark post (made only in Ads Manager) shown on Instagram	Yes
Same ad, shown on Facebook	No
Click-to-message ad	No
Your normal Facebook Page post (not an ad)	Yes, with a DM in Messenger

What to do instead

• Ask for a comment instead of a message. Write “Comment PRICE and we’ll DM you the link” in the ad and run it on Instagram. Then set up comment automation for the ad. Each comment gets a public reply and a DM.
• Run the ad on Instagram placements if most of your buyers comment there, so every comment can be answered.
• Answer Facebook ad comments yourself in Meta Business Suite or the Facebook app.
• For your organic Facebook posts, use Messenger DMs for Facebook comments.

Good to know

• Ad comment automation needs Facebook Login and access to the ad account. See Why can’t I see my ads in InstantDM?
• In the ad picker, an ad that runs only on Facebook either shows Not on Instagram and can’t be selected, or isn’t listed at all.