Ready to Automate Your Growth?
Join 30,000+ creators and brands using InstantDM today.
Get Started NowAny support required, we're just one click away.
Meta Business Partner
100% Official API
What InstantDM plan should I choose?
Short answer
Most creators and shops need Legend Pro ($12 or ₹999 a month): unlimited DMs up to 800 per hour, story and DM keyword replies, follow gate and lead capture. Choose Trendsetter ($29.99 or ₹1,999) for Flow Automation, AI replies, ad comments and the API. Trendsetter Pro removes the hourly limit. Several accounts need a Multi plan.
Steps
Go down this list and stop at the first line that fits you.
- Choose Multi Starter (3 accounts) or Multi Pro (10) if you run more than one Instagram account. See Which plan do I need for several accounts?
- Choose Trendsetter Pro if your posts often get more than 2,000 comments an hour. It has no hourly limit.
- Choose Trendsetter if you need multi-step flows, AI replies, ad comments, Mailchimp, Kit, Klaviyo or the API.
- Choose Legend Pro if you need story replies, DM keywords, the follow gate, buttons, lead capture or post scheduling.
- Start on Free if you only want to test comment-to-DM.
To buy, see How do I upgrade or change my plan?
Prices
| Plan | Monthly | Yearly (per month, billed once a year) |
|---|---|---|
| Free | $0 | $0 |
| Legend Pro | $12 (₹999) | $9.99 (₹833) |
| Trendsetter | $29.99 (₹1,999) | $24.99 (₹1,666) |
| Trendsetter Pro | $59.99 (₹4,999) | $49.99 (₹4,165) |
Prices are from the InstantDM pricing page. Stripe charges in USD and Razorpay in INR (UPI, cards, net banking).
What each plan includes
| Feature | Free | Legend Pro | Trendsetter | Trendsetter Pro |
|---|---|---|---|---|
| Automated DMs | 500 credits to start | Unlimited | Unlimited | Unlimited |
| Hourly pace (comment automations) | Up to 800 | Up to 800 | Up to 2,000 | No hourly limit |
| Comment-to-DM on posts and Reels | Yes | Yes | Yes | Yes |
| Trigger words per automation | 3 | Unlimited | Unlimited | Unlimited |
| Automated posts | Up to 5 | Unlimited | Unlimited | Unlimited |
| ”All comments” trigger, all posts and stories | No | Yes | Yes | Yes |
| Story replies, DM keywords, Live comments | No | Yes | Yes | Yes |
| Next-post automations waiting | No | 10 | 25 | Unlimited |
| Buttons, PDF, images, Welcome Message, DM sequences, reply delay | No | Yes | Yes | Yes |
| Follow gate (follow before the link) | No | Yes | Yes | Yes |
| Collect email, phone and name in the DM (Lead Gen) | No | Yes | Yes | Yes |
| Facebook Page comment-to-DM | No | Yes | Yes | Yes |
| Schedule posts with auto-DM | No | Yes | Yes | Yes |
| Contacts, tags and CSV export | No | Yes | Yes | Yes |
| No “Automation powered by InstantDM” line | No | Yes | Yes | Yes |
| Flow Automation (templates, build with AI, follow-ups) | No | No | Yes | Yes |
| AI replies with your own AI key | No | No | Yes | Yes |
| Messenger flows | No | No | Yes | Yes |
| Meta Ads and boosted Reel comments | No | No | Yes | Yes |
| Mailchimp, Kit, Klaviyo | No | No | Yes | Yes |
| API, webhooks and MCP | No | No | Yes | Yes |
| Re-run missed comments on a post | No | No | Yes | Yes |
| Link-open analytics | No | No | Yes | Yes |
| WhatsApp support | No | No | No | Yes |
| Resend failed DMs (Automation Recovery), DM Insights | Yes | Yes | Yes | Yes |
On the phone app
The app sells two plans: Starter (Legend Pro) and Brand (Trendsetter), monthly or yearly. Prices come from the App Store or Google Play in your currency. Trendsetter Pro and Multi plans are web only. See How do I manage a subscription I bought in the iPhone or Android app?
Good to know
- “Unlimited” means no monthly DM limit. Each plan still has an hourly pace, and Instagram’s own rules apply to every plan.
- New accounts get a first-week trial: paid features are unlocked in the web app for about a week, no card needed. After that the account stays on Free.
- Each single-account plan covers one Instagram account (and its Facebook Page). What counts as a DM is explained in How do credits work?
- Ad comment automation needs your account connected through Facebook Login.
- Inviting team members is covered in How do I invite a team member?
Questions people also ask
Is yearly cheaper than monthly?
Yes. Yearly costs less per month on every paid plan, for example Legend Pro is $9.99 a month billed yearly instead of $12 a month. You pay for the whole year at once.
Is there a free trial of the paid plans?
Checkout charges you right away. New accounts get a first-week trial instead: paid features are unlocked in the web app for about a week, no card needed.
What are Starter and Brand in the phone app?
They are the app's names for the same plans: Starter is Legend Pro and Brand is Trendsetter. App prices come from the App Store or Google Play and can differ from the web.
Do I pay per contact?
No. There are no per-contact fees on any plan.
