They asked to see your work. Send your portfolio by DM before they scroll on.

When someone comments "PORTFOLIO" on your post, InstantDM sends your portfolio link to their DMs within seconds, with your booking link right behind it. Behance, Adobe Portfolio, Squarespace, or your own site.

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Official Meta Business Partner

COMMENT ON YOUR POST

maybe.client PORTFOLIO

AUTO-DM, SECONDS LATER

yourstudio Thanks for asking! Here's my full portfolio: yourname.com/work

3 sec from comment to portfolio DM

24/7 inquiries answered, even mid-shoot

$9.99/mo flat, no per-contact billing

500 free automations every month

The problem

Why Send Your Portfolio by DM?

"Can I see your portfolio?" is the warmest message a creative gets on Instagram, and it usually arrives while you're shooting, editing, or in a client meeting. By the time you reply by hand, the person who asked has kept scrolling and found someone else's work. A portfolio DM closes that gap: a comment keyword like "PORTFOLIO" triggers an automatic DM with your portfolio link the moment someone asks, sent through Meta's official API by an official Meta Business Partner.

Portfolio links are one kind of link automation. For the broader pattern (product pages, lead magnets, affiliate links), see sending links via DM. If your end goal is a booked session rather than a portfolio view, the appointment booking use case picks up where this one ends.

The difference

Link-in-Bio vs. Portfolio by DM

Link-in-bio / manual replies

✗ The follower has to leave your post, open your profile, and find the right link
✗ Portfolio requests sit unread while you're shooting or with a client
✗ Interest fades fast, and a late reply lands after they've moved on
✗ No booking prompt, so even interested people don't know how to hire you
✗ No tracking, so you can't tell which posts bring client inquiries

InstantDM portfolio delivery

✓ Comment "PORTFOLIO" and your work is in their DMs within seconds
✓ Booking calendar or inquiry form follows the portfolio link automatically
✓ Every request answered around the clock, whatever you're doing
✓ A different keyword per service sends the right portfolio to the right prospect
✓ Link taps tracked per post and keyword, so you know what brings clients

"You post a highlight Reel from Saturday's wedding and go back to editing. Comments asking for your portfolio land all evening. Each one gets your gallery and booking calendar by DM while you work, and the next morning you can see exactly who clicked through."

The wedding photographer workflow — why booked-out creatives set this up first

How it works

From "PORTFOLIO" Comment to Booking Inquiry

A potential client comments your keyword

Someone sees your work and comments "PORTFOLIO". The keyword triggers your InstantDM flow the moment the comment lands, with no manual checking.

Your portfolio and booking link arrive by DM

InstantDM sends your portfolio link, then your booking calendar or inquiry form right after. They can view your work and book without leaving the app.

You see who asked and who clicked

The dashboard shows portfolio requests per post and link taps per keyword, so you know which work pulls inquiries and can follow up with the people who clicked.

Everything you need

Built for Getting Your Work Seen

How InstantDM turns a "can I see your portfolio?" moment into a client conversation.

Instant portfolio delivery

Set "PORTFOLIO", "WORK", or "SAMPLES" as your keyword on any post or Reel. Every commenter gets your portfolio link in their DMs within seconds, while they're actively interested.

Comment-to-DM link feature →

Booking link right behind it

Follow the portfolio with your Calendly, Acuity, or Square booking link. Someone who likes what they see can book while the conversation is still open.

Email capture before the link

Ask for an email in the DM before the portfolio link is sent. Every request becomes a contact you can reach outside Instagram, and your client list grows with each post.

One keyword per service

"WEDDING" sends your wedding gallery and pricing, "BRAND" sends your commercial work and rate card, "EVENT" sends event coverage. The right portfolio reaches the right prospect.

Click tracking per post

See portfolio requests, DMs sent, and link taps broken down by post and keyword. Double down on the work that brings inquiries, not just likes.

AI agent for follow-up questions

Give the included AI agent a goal like "get them to book a call" and it answers questions about availability, process, and packages in the DM thread. Flat pricing, no credit metering.

In action

Six Ways Creatives Use Portfolio DMs

Wedding photography

A couple comments "PORTFOLIO" on your wedding Reel. Your gallery and booking calendar arrive by DM while they're still planning, and you see the click the next morning.

Brand and logo design

A founder comments "BRAND" on your case-study carousel. Your commercial portfolio and rate card go out by DM, with an inquiry form to start the project conversation.

Illustration commissions

Someone comments "ART" on your process video. Your portfolio and commission pricing arrive by DM, and the email-capture step adds them to your waitlist.

Fashion and editorial

A brand's producer comments "FASHION" on your editorial post. Your book and contact details reach their DMs before the moodboard meeting ends.

Motion and video

A marketer comments "REEL" on your motion piece. Your showreel link goes out by DM, and click tracking shows which work gets watched all the way through to an inquiry.

Architecture photography

A studio comments "ARCH" on your building series. Your architecture portfolio and client list arrive by DM, addressed to exactly the audience that hires for it.

Pricing

InstantDM vs. Replying When You Get a Minute

BEST VALUE

InstantDM portfolio delivery

$9.99/mo

Every portfolio request answered in seconds, whatever you're shooting.

✓ Instant comment-to-portfolio DM delivery
✓ Booking calendar or inquiry form sent right after
✓ Email capture before the portfolio link
✓ Different keyword and portfolio per service
✓ Link tracking per post and keyword
✓ AI agent answers follow-up questions, included flat

Start Free

Manual replies / link-in-bio

$0/mo

Free, until you count the inquiries that went cold.

✗ Replies go out whenever you next check your inbox
✗ "Link in bio" means leaving Instagram to find your work
✗ No booking prompt after someone views your portfolio
✗ No email captured from portfolio requests
✗ Requests get missed at volume, especially on a post that takes off
✗ No way to tell which posts bring paying clients

Manual portfolio sharing doesn't scale

FAQ

Questions About Sharing Portfolios via InstantDM

How does comment-to-portfolio DM delivery work?

You set a keyword such as "PORTFOLIO", "WORK", or "SAMPLES" on any post or Reel. Every follower who comments that keyword triggers an instant DM from InstantDM containing your portfolio link. It arrives within seconds of the comment, while they're still looking at your work, and your booking or inquiry link can follow right behind it.

Can I send different portfolios for different services?

Yes: multiple keywords, multiple portfolios. Run several keywords on the same post: "WEDDING" sends your wedding gallery, "BRAND" sends your commercial work and rate card, "EVENT" sends your event coverage. Each keyword delivers the portfolio that matches what the prospect actually asked about, with no manual sorting.

Can I collect emails before sending my portfolio link?

You can, and it turns requests into a client list. Add an email-capture step: the follower comments your keyword, InstantDM asks for their email in the DM, and the portfolio link is sent once they reply. Every request becomes a contact you can follow up with outside Instagram.

Can I attach my booking calendar after the portfolio link?

Yes. Right after the portfolio link, InstantDM can send a second message with your Calendly, Acuity, or Square booking link, or an inquiry form. Someone who likes what they see can book while the conversation is still open, without hunting for how to contact you.

Which portfolio sites work with InstantDM?

Any URL works: Behance, Adobe Portfolio, Squarespace, Format, Pixieset, a Google Drive folder, or your own website. InstantDM sends the link you configure, so you keep whatever portfolio setup you already have.

What can I track on portfolio DMs?

InstantDM tracks link taps on DMs it sends. Your dashboard shows portfolio requests per post, DMs delivered, and clicks per link and keyword, which tells you which posts bring inquiries rather than just likes.

Is automating portfolio DMs safe for my Instagram account?

Yes: every DM goes through Meta's official API. InstantDM is an official Meta Business Partner and connects via the official Instagram Graph API with OAuth, so it never asks for your password. A safety suite on every plan (DM Queue, Super Slow Mode, Rate Limit Controller, and Flood Control) paces sends so a viral post stays within Instagram's limits.

Is there a free plan for portfolio DMs?

There is. The free plan includes 500 automations per month plus a 7-day trial of paid features, which is enough to run a "PORTFOLIO" keyword on real posts before paying anything. Legend Pro is $9.99/mo flat when you outgrow it.

Explore more

Related Tools, Comparisons, and Guides

Use Case: Send Links via DM Use Case: Book Appointments InstantDM for Photographers InstantDM for Designers InstantDM vs Linktree Compare Alternatives Pricing

Every "can I see your portfolio?" deserves an answer in seconds.

Stop losing warm inquiries to slow replies. InstantDM delivers your portfolio to every interested follower instantly, with your booking link right behind it. $9.99/month flat.

Start Sharing Your Portfolio

No credit card required · Cancel anytime · $9.99/mo flat · 500 automations free every month