Product Template

Send scrollable product carousels with images, prices, and buy buttons directly in Instagram DMs.

What Is the Product Template?

The Product template lets you send a horizontal carousel of product cards in Instagram DMs. When triggered, the user receives a swipeable row of cards — each with a product image, title, price or description, and tappable buttons.

This is ideal for:

• E-commerce stores showcasing products
• Course creators listing available courses
• Service providers showing service packages
• Anyone who wants to present multiple options in a visual format

Product Card Structure

Each product card in the carousel contains:

How to Set Up a Product Carousel

1. Open your post automation panel (click Automate on any post).
2. In the DM Reply section, select Products as the reply type.
3. Click Add Product to create your first card.
4. For each product card:
   • Image: Upload a product photo or paste a publicly accessible URL. Square images (1:1) work best for carousels.
   • Title: Enter the product name (e.g., "Instagram Growth Masterclass").
   • Subtitle: Add the price or a short description (e.g., "$49 — Lifetime Access").
   • Buttons: Add 1–3 buttons. Typically a "Buy Now" or "View Details" web URL button.
5. Repeat for additional products (up to 10 cards).
6. Click Save to activate.

How It Looks in DMs

The user receives a horizontal scrollable carousel. They can swipe left/right to browse products and tap buttons to take action:

On mobile (where most Instagram users are), the carousel is a natural, thumb-friendly experience — similar to shopping on Instagram itself.

Product Template vs. Shopify Integration

Examples

E-commerce Product Showcase

Card 1:
  Image: [sneaker-white.jpg]
  Title: Air Max Classic — White
  Subtitle: $129 — Free Shipping
  Button: [Web URL] "Shop Now" → https://store.com/air-max-white

Card 2:
  Image: [sneaker-black.jpg]
  Title: Air Max Classic — Black
  Subtitle: $129 — Free Shipping
  Button: [Web URL] "Shop Now" → https://store.com/air-max-black

Card 3:
  Image: [sneaker-red.jpg]
  Title: Air Max Classic — Red (Limited)
  Subtitle: $149 — Only 20 Left
  Button: [Web URL] "Shop Now" → https://store.com/air-max-red

Course Catalog

Card 1:
  Image: [course-beginner.jpg]
  Title: Instagram 101 — Beginner
  Subtitle: Free — Start Here
  Button: [Web URL] "Enroll Free" → https://courses.com/ig-101

Card 2:
  Image: [course-growth.jpg]
  Title: Growth Accelerator
  Subtitle: $97 — 6 Modules
  Button: [Web URL] "Get Access" → https://courses.com/growth

Card 3:
  Image: [course-monetize.jpg]
  Title: Monetize Your Audience
  Subtitle: $197 — Advanced
  Button: [Web URL] "Join Now" → https://courses.com/monetize

Service Packages

Card 1:
  Image: [basic-plan.jpg]
  Title: Basic Package
  Subtitle: $299/mo — 10 Posts
  Button: [Web URL] "Book Call" → https://calendly.com/you

Card 2:
  Image: [pro-plan.jpg]
  Title: Pro Package
  Subtitle: $599/mo — 20 Posts + Stories
  Button: [Web URL] "Book Call" → https://calendly.com/you

Card 3:
  Image: [premium-plan.jpg]
  Title: Premium Package
  Subtitle: $999/mo — Full Management
  Button: [Web URL] "Book Call" → https://calendly.com/you

Best Practices

• Always include images. Product cards without images look empty and get far fewer taps.
• Use consistent image sizes. Square (1:1) or landscape (1.91:1) images look best in carousels. Mix-and-match sizes look messy.
• Put your best product first. The first card is fully visible; users have to swipe to see the rest.
• Include price in the subtitle. Users want to know the price before tapping. Transparency builds trust.
• Keep it to 3–5 products. You can add up to 10, but 3–5 is the sweet spot. Too many cards = decision fatigue.
• Use clear button text. "Buy Now", "View Details", "Get Access" — not generic "Click Here".

Plan Requirements

Next: Media Template (Image, Video, Audio) →